This week’s episode looks at behavioural science and asks if influence on your behaviour is beneficial or if it leaves you open to exploitation. Ideas are dangerous so listen up!
BBC Radio 4 Human Zoo – Episode 5
This episode also features comment from Rory Sutherland and you can check out his TED Talk below.
Rory Sutherland: Life lessons from an ad man
Check out the word association task related to the episode at languageexperimentsdotcom.wordpress.com
